Nicole Ruggiero Shares Her Experience As A 3D Visual Artist Inspired By Technology and Culture
We had an enjoyable conversation with Nicole Ruggiero about Art of the Future, what process goes into her fabulous work, and why the Technology and Blockchain world is a new era of art and creativity.
Nicole Ruggiero is a 3D Visual Artist whose work concentrates on technology and culture.
She was one of the first people on the Foundation in late 2020, and she spoke at NFT NYC in 2021.
Her recent exhibitions include; 1/1 at LA Art Show with SuperRare and Vellum (2021), an international billboard exhibition with König Galerie and Porsche (2021), another with Rarible during Frieze Art Week in LA (2022), and with OpenSea at SXSW (2022). Nicole also has a viewing exhibition with Christies in the Middle East during the Art Dubai (2022).
What got Nicole into Digital Art?
Nicole got into 3D in 2015. She decided to focus on the internet and online culture as a topic; that’s commonplace throughout her work.
“I’m interested in how technology affects culture, so you’ll see that in my work time and time again…” — Nicole
What is the process, and how long does it take for Nicole to produce such complex artwork?
According to Nicole, it all depends on the idea and how much it costs. She explained that some artworks could take a day or years to execute, yet money plays a significant role in the process, yet she does not allow the money factor to limit the creation process.
“I started before NFTs were a thing, and it was hard then, but now with NFTs, it’s gotten a bit easier as far as being able to make money through my work more. I mean, it just depends on the idea, how much time and how much it costs…” — Nicole
Nicole also shared why she feels lucky to have started doing 3D work, which brought in offers from galleries and collaborations with people she admires.
She explained how the Web3 space helped her views on the evolution of art in the future.
How has Social Media influenced Nicole’s creative process?
“I think for many artists, definitely for me, I never really played into the algorithms that much because I like doing larger projects. I don’t only do single-day projects, or make things that only take a couple of days…” — Nicole
Nicole further explains the impact of Social Media on her work process, which was more prevalent in the past. She also talked about how she deals with the pressure of constantly delivering work as an artist and the struggles with artist block.
“ With artist block, you always have to push and work through it and get past it. It’s not great to expect to like all of your sketches or everything you make. I think that’s what stops a lot of newer artists is they’re like, oh, I hate this, or I’m frustrated, but a big part of being an artist is learning to move past that and keep on making things because eventually, you will like something that you make…” — Nicole
Nicole is into Gaming. Is she planning a Game collaboration in the future?
Nicole shares that she has already made a few games or interactive experiences and considers those as her larger exhibitions. She added that she usually works with incredible collaborators.
She suggested that our community go to her website for more information on such exhibitions- the projects and people she has worked with on those projects.
What do you wish to change in the Web3 Tech space? Or in the Creative Economy in general?
“I’m worried about AI art. I don’t know if I would change it, but I’m curious how it will affect our culture and creating art as artists. I think that balance is shifting so much towards the consumer having a tailored experience that it is quite threatening for artists themselves. I’m curious how it’s going to shake out…” — Nicole
She added that we still haven’t seen so much happening yet, but she believes there is so much bias when people know machines are making something versus a human; we tend to be a bit put off by that, so there’s that element which is good for artists.
What did she mean by this?
“Talk about Turing Test; if someone can’t discern that a work is created by an algorithm or an AI, that I think is when it starts to get quite threatening for art as it is right now. I’m sure there will be some counter in the art world to this technology though I don’t know what that will look like at this point, and I don’t know if it will be successful; if AI is permanently going to be integrated into the system of making art…” — Nicole
We concluded our episode with Nicole sharing what she hopes for as an artist in the future of Web3 and what she thinks about identity building in the space. She also shared her favorite exhibitions and answered some fun this or that questionnaire.
Curious about Nicole’s choices between:
- Web2 or Web3?
- VR or AR
- Anime or Animated Movies
- Youtube or Twitch
- Big exhibition or Small exhibition?
Watch her full interview on this episode of NEWFORUM🔥
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